To promote the new Volkswagen CC, Volkswagen tapped Crisp Wireless to power their rich media mobile ad campaign. The campaign is running across a range of mobile sites and applications for CBS, CNN, Jumptap sites and others.

On the Web, Volkswagen's mobile ad units are powered by Crisp's proprietary Adhesion ad placement technology. Adhesion ads remain fixed 'above-the-fold', providing the maximum view time and opportunities for engagement for premium brands. Adhesion ads support the full gamut of Crisp's interactive rich media components. Volkswagen's mobile ad campaign takes a full throttle approach to rich media mobile advertising by leveraging interactive on-screen hot spots, location-aware capability, tap-to-video and ads that expand to full screen.

Publishers can easily add Adhesion to their mobile sites using the Crisp Ad Management Platform. No change to the mobile site is required. In recent A-B testing, Adhesion has already proven to be twice as effective as standard mobile ad banners. View the Crisp Wireless Adhesion video on YouTube here:http://www.bit.ly/advideo.