Best Practices in Mobile Video Advertising

As consumer’s demand for mobile video increases, Crisp Wireless advertisers have increased their interest in mobile video advertising. Advertisers are looking to use mobile video particularly with the iPad because of the uncompromising experience the device provides. Also, HTML5 allows for advertisers to embed the video window and provides APIs that give control and tracking capabilities surrounding activities around video play. This week, Apple announced the iPhone 4 with the new iOS 4. We expect this extremely high screen resolution (326 dpi) device to further improve advertiser demand for video.

Some best practices to consider if you are thinking mobile video advertising are as follows:

Appropriately encode your video for the type of internet connection you will be utilizing Many mobile screens have a 1.5:1 aspect ratio, different from TV 4:3 or movie 16:9, so avoid pillarboxed and letterboxed viewing Leverage all of capabilities of the device you will be advertising on Avoid fast moving action, small text, and dark shots when creating a mobile video advertisement

In addition, some different formats to consider when designing a mobile video ad include:

Click-to-video: Link from banner direct to video Ad with video: Video embedded in a full page ad, only as part of the creative Bumper: Very short video before or after other content Pre-roll: Typically about 15 seconds of video commercial before other video Mid-roll: Same during content Post-roll: Same after content