Stop Arguing about Flash vs HTML 5 and Let's Move Mobile Advertising Forward
What About Mobile Advertising?
Crisp Wireless has made the bet that Flash would be too slow to come to mobile in order to be a practical technology for mobile rich media advertising. We have invested in developing a compelling framework for designers of ad units that leverage HTML5, without requiring the designer to program. Using HTML 5, we are enabling advertisers to use a single technology to deliver compelling ads across the broadest range of platforms. Using Crisp's ad building blocks, the designer can simply and easily create mobile rich media ads. Individuals interested in experimenting with the beta version of this technology are welcome to
contact us –end mandatory plug.
As for mobile devices from Apple. The debate is now over. Even Adobe has cancelled their Flash initiatives on iPhone. However, Adobe will keep improving their mobile Flash technology and will find plenty of platforms, including Android, that won’t reject their technology in the near future. Apple will require developers to give their mobile devices special attention at the expense of standards that publishers and ad agencies are familiar with today. Here at Crisp Wireless we are investing in products that can bring that cost down and make the process to run more compelling display advertising easier on all leading mobile platforms. Our HTML5 strategy is part of that, but we're working to support Flash on Android as well.
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