Apple's announcement today of iAd really highlights the importance of relevant, innovative mobile advertising.  The era of ringtone and download ads is ending with high profile brand marketers taking their place.  

Crisp Wireless has been at the forefront of this shift to brand advertising for the last two years and we've seen significant traction with the likes of major brands such as Skittles, Intel, Paramount Pictures, Estee Lauder, Lexus, Infiniti, and more.   We believe in the rich media, engaging experience that provides opportunities for interaction within the ad unit itself, including the likes of location awareness, video, game play, social networking, sharing, and more.  

We are going to continue to bring these interactive mobile Web and app ad experiences to premium publishers who would rather maintain control over their inventory and sales.  Moreover, agencies will be able to use Crisp to deliver rich media ads to wherever smartphone users access content, whether through their browser or in applications.  We deliver a unified experience and reporting across the mobile web and apps, devices, and platforms including iPhone, iPad, Android, and more.

It is wonderful to have the power of Apple pushing innovation and interactivity to drive forward the possibilities of mobile advertising.