Build Better Mobile Ads
1. Use HTML/CSS/JavaScript: Basic banners are out. We believe, to make for compelling advertising, these richer technologies need to be leveraged. There is no need to wait for Flash.
2. Make the advertising SDKs in applications compatible with these web technologies. This Intel ad, runs both on mobile web and within iPhone applications.
3. Track the events created by the consumers interactions. Because the ad is built in JavaScript every event can be captured.
4. Invoke the ad client-side. In other words, use a JavaScript invocation system for that ad. This allows the browser to load the page first and the ad later. This seemingly small change allows ads to be much larger in terms byte size without impacting the user experience negatively.
5. Keep the consumer on the mobile web site of the publisher or in the application. With these richer ads, all the ad content can be conveyed without taking the user out of the experience.
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