Crisp's Rich Media Ad Support for the Apple iPad

Enter the Apple iPad: Mobile Safari + 1 GHz Apple 'A4' CPU + gorgeous 9.7-inch IPS LCD display. It is a great device for rich media advertising. Both in apps and on the web, the device has what it needs to be fully compatible with our products. Apple decided to leverage largely the same resource efficient operating system for the iPad as what runs on the iPhone. I believe this was necessary to get to the 10 hour battery life. And because our products are well tested on the iPod Touch and iPhone, we can already make accurate predictions about the iPad compatibility.

The following is a summary of the new products and capabilities Crisp Wireless will be offering on the iPad:

Adhesion with expandable and animated rich media advertising for iPad A broad variety of rich media ad unit templates and components for iPad Bandwidth sensitive ad units for WiFi and 3G models of the iPad Great ad engagement metrics and reporting for iPad

Yes, that’s pretty much the same offering as for Android and iPhone, but that’s what we are all about. Our dynamic and cross platform approach to creating mobile software works across multiple devices. We leverage Javascript and HTML5 to its fullest to detect, render and optimize a platform independent end-user experience. And once the iPad ships (with the promising CPU specs of this device), we will be able to push the limit further than ever.

Adobe Flash is still absent from this device and that's too bad. I don't think the argument about the device not having the CPU power to pull it off is going to stick any longer. Without waiting for Apple, we are working to solve this. Stay tuned!

If you have questions about the advertising possibilities on this or any other device, feel free to contact us.