Making Sense of the Mobile Advertising Ecosystem

How Crisp Works with Brand Advertisers and Agencies:

Crisp provides innovative ad formats that deliver higher rates of engagement and interaction. We offer ad templates, open APIs, and creative services enabling agencies to easily utilize our ad formats. We support ad serving through your existing online ad server so there is no need to purchase a separate mobile ad server. Crisp provides detailed, real-time analytics for A/B testing and campaign measurement. We introduce you to our rich media publisher alliance to facilitate media buys and to enable you to easily set up campaigns on premium sites and applications.

How Crisp work with Ad Networks

Ad networks utilize Crisp’s rich media ad formats and reporting to deliver greater value to their advertisers. Partnering with Crisp allows ad networks to focus on what they do best, selling mobile ad inventory. Crisp is not competing with ad networks on ad inventory sales. On the contrary, we refer agencies to our Publisher Alliance partners or ad network partners for mobile ad buys.

Any premium publisher, whether or not we mobilize and manage its mobile sites, can join the Crisp Publisher Alliance. Of course, we continue to support our mobilization customers with innovation and services to maintain and enhance their mobile sites. Joining the Crisp Publisher Alliance simply allows existing mobilization customers to maximize the revenue they receive from mobile advertising.

Still confused on who to work with in mobile advertising? Give me a call, I’m happy to share my views.