Making Sense of the Mobile Advertising Ecosystem

We are a mobile rich media advertising company. What does that mean exactly? It means that we deliver a platform that includes engaging ad formats, optimizes rich media across the mobile web and mobile applications for smartphones, and delivers in-depth, real-time reporting and analytics from pre-click through conversion. We do not represent ad inventory and we are not an ad network.

However, we have formed and manage an informal association of premium publishers, the Crisp Publisher Alliance. These are the publishers that have tested our rich media ad formats and are prepared to run Crisp ad units for appropriate campaigns brought to them by agencies. Unlike ad networks whose business model is based on revenue share, we charge a rich media serving CPM.

How Crisp Works with Publishers:

Premium publishers are invited to join our Rich Media Alliance. We test and certify our ad formats for your mobile site or application. We provide a platform, APIs, and rich media ad formats that command higher CPMs and deliver greater value to your advertisers. We deliver real-time reporting to support campaign measurement pre and post-click. We make agencies aware of publishers in the Crisp Publisher Alliance, which often results in campaign deal flow to publishers. We also refer opportunities for brands looking to utilize our rich media ad units to our Publisher Alliance partners to close. We work with some publisher ad sales teams to support their mobile sales efforts including RFPs, demos, and in-field sales training and support.